TOYA BECOMES THE FIRST BLACK POWERPUFF GIRL

Toya Delazy nailed a deal with Cartoon Network and becomes the first Black Powerpuff Girl.

The collaboration created havoc on social media, trended worldwide for 24h, gathering more than 27,000 Retweets and resulted in a massive international media coverage (PR value over 1$), including MTV, Vogue China, The Washington Post, 20Minutos, Elle, i-D, NME, The Guardian, Yahoo…

Update 2nd May 2018: The ‘Cartoon Network Introduces Africa’s Very Own Powerpuff Girl’ campaign scooped an African Gold SABRE in the Media, Arts and Entertainment category, and an African SABRE Certificate of Excellence in the Marketing to Consumers category.